about

The Model’s Health Pledge is an online platform and reporting point for misconduct, initiated and implemented by a network of fashion professionals. We advocate good working conditions in the fashion industry. For the industry, by the industry!

The fashion sector is a flourishing and dynamic industry, where aesthetics plays an important role. The Model’s Health Pledge believes that there is no beauty without good health. We have therefore developed an online platform, together with a network of leading fashion companies and professionals who advocate improving general health and healthy working conditions for models and all other players in the fashion industry. This website also acts as a reporting point for worrying situations. Together we work on improving conditions for everyone in our industry.

For whom
By sharing fashion professionals’ personal stories on The Model’s Health Pledge platform, we hope to inspire other (future) professionals. In addition, we provide access to experts in sports, nutrition, the fashion profession, personal development and business. Models, aspiring models and their families, as well as other fashion professionals and stakeholders, can also use this platform to report on worrying situations in their field of work. Together we will work towards an ethical and aesthetic fashion industry!

Mission
The Model’s Health Pledge strives for the best possible working environment for fashion professionals. The health of models is our main pillar. Without ethics, no aesthetics – that’s our motto.

Initiation
The Model’s Health Pledge was launched in response to Parliamentary Questions by Hanke Bruins Slot (CDA); The Dutch Ministry of Health, Welfare and Sport in the person of (former) State Secretary Martin van Rijn helped to move the initiative forward with the National Prevention Programme ‘Alles is Gezondheid’ (‘All about Health’).
The development of this project started during Amsterdam Fashion Week in July 2016; 30 companies signed the Pledge and shared their expertise concerning the functionality and operation of the platform over the course of a year. Those dialogs and research resulted in The Model’s Health Pledge platform and reporting point.

Project team
The Model’s Health Pledge is carried out by project manager Holly Syrett (GW Agency) in collaboration with initiators Marvy Rieder (MarVie Foundation) and Michelle den Hollander (BDifferent). No Office is responsible for the corporate identity and Firma Netjes for web development. Carla de Barros Barbosa (Linden en Barbosa) advises The Model’s Health Pledge with press related matters.

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Project Team
This project is carried out by project manager Holly Syrett (GW Agency) on behalf of FashionCoucnil NL in collaboration with initiators Marvy Rieder (MarVie Foundation), Kim Vos (BDifferent) and Michelle den Hollander (BDifferent). No Office is responsible for the corporate identity and Firma Netjes for web development. Lisa Goudsmit was the final editor of the copy and Blanche The Agency supports The Model’s Health Pledge with press related matters.

pledge

The Model’s Health Pledge is an online platform and reporting point for misconduct, initiated and implemented by a network of fashion professionals. We advocate good working conditions in the fashion industry. For the industry, by the industry!

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We can only achieve our mission of improving models’ health and a healthy working environment in the fashion industry by collaborating with as many parties as possible.

reporting point

Did you or someone close to you experience an unhealthy working situation in the fashion industry? Here you can (anonymously) report these worrying working conditions. If your report concerns one of our signatories, we will address the responsible people and organisations and work towards a solution. Together we will make our industry healthier!