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It is becoming more clear that the heroin chic aspect of the ‘90s fashion world has almost disappeared. Yet designer and creative director Diek Pothoven (28) sees room for improvement. “The commercial fast fashion segment could switch to average sizes a bit faster to sell a more honest image. If mass production is slowed down […]

Tax return. Not necessarily the sexiest part of modelling. In all the commotion, the financial side of things is sometimes forgotten and that can cause a lot of stress. Danny van Aalst (27) and Lianne van Vliet (34) work at AXP For Models and give models financial advice in a personal way. With knowledge and

Companies need to realize that they work with young people that may not be comfortable posing naked. That’s why one of Pledge includes an age limit of 18 years and older for (full or partial) nude photography and the provision of a private changing room on the set. But how did nudity end up in

Not so long ago, walking for Victoria’s Secret was the dream of numerous models. But body positivity, gender equality and combatting racism were not on VS’s agenda for too long, almost leading to their own defeat. Luckily, the brand is working hard now to come back better. This blog takes you on a short walk

Why did you start Innocence?I used to work as a model myself and my agency did not give me the personal support that I needed. And the other models around me experienced this too! As a result, they didn’t really know where they stood, let alone where their career was going. As a model, you

Can’t see the wood for the trees anymore? Green, organic, sustainable, vegan, eco, natural…These sustainable terms are thrown around a lot these days. Not so long ago, there was an H&M campaign in town featuring eco-heroes and climate warriors. Wow, amazing! If even the biggest fast fashion chains will be sustainable, the world is going

If you work in the fashion industry, you will probably recognize this. You go from one job to another, have several deadlines to meet and it seems almost impossible to fit everything in your schedule. At the same time, you want to maintain a healthy diet and lifestyle. This can be a mission when work

A healthy life… What does that mean, and when do you really live healthily? Products like quinoa, oat milk, soya beans or chia seeds, for example, have become ever-present. Every coffee shop, lunchroom or restaurant has vegan, vegetarian, or detox dishes on the menu. You almost start thinking: if I don’t choose one of these

Diversity should be a given when you look at the multicultural society of the Netherlands. With so many cultures, different origins, sexual orientations and skin colours, diversity is everywhere around us. But in modelling, representation and diversity have not always been easy. Eight or nine years ago I started modelling fulltime. I was scouted on

We are learning more and more about the “Mental Resilience of people. In fact, through research, we are increasingly discovering that good mental health is not only good for you as a person, but it also has a major effect on your business performance. All the more reason why we invited Anita Milani for an