{"id":5199,"date":"2022-01-28T17:41:52","date_gmt":"2022-01-28T17:41:52","guid":{"rendered":"https:\/\/themodelshealthpledge.nl\/?p=5199"},"modified":"2022-01-28T17:43:04","modified_gmt":"2022-01-28T17:43:04","slug":"victoria-dreaming","status":"publish","type":"post","link":"https:\/\/themodelshealthpledge.nl\/en\/victoria-dreaming\/","title":{"rendered":"Victoria dreaming"},"content":{"rendered":"\n<p>Not so long ago, walking for Victoria\u2019s Secret was the dream of numerous models. But body positivity, gender equality and combatting racism were not on VS\u2019s agenda for too long, almost leading to their own defeat. Luckily, the brand is working hard now to come back better. This blog takes you on a short walk down memory lane of the world\u2019s biggest lingerie company.<br>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<br>VS was not always for women. The first VS store was boudoir-ish, referring back to Victorian (!) era dressing rooms for women. Businessman Roy Raymond was ashamed of buying underwear for his wife in public warehouses in San Fransisco. So he started his own private store. When Lex Wexner joined, it became less about what men wanted to see and more about what women wanted to wear. In the \u201997 collection, models were called \u201cangels\u201d for the first time: they were the epitome of strong, beautiful women. Heidi and Gisele became Iconics and many others were paid millions. The first of many (expensive) shows was streamed for the first time in \u201999. VS became an enormous corporation with stores all over the world.<br>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<br>By 2016 the share price began to fall. Me Too came, oversexualised brands had difficulties. Edward Razek (entered VS in the &#8217;80s) said something incredibly tactless: that transgender models shouldn\u2019t be in the show. The next show didn&#8217;t air on tv for the first time since \u201899. In 2019 Ed resigned. More scandals came out, about sexual harassment and racism. Covid hit, market shares for lingerie brands dropped, and 200+ VS stores closed down. Wexner stepped down in 2020. What was once an empire, had burnt to the ground.<br>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<br>The brand has now started to reinvent itself, giving stores a drastic make-over, hiring new design teams and presenting their new ideal:<br><br>\u201ccreating an inclusive environment to celebrate uplift and champion all women\u201d<br>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<br>Models, Creatives, Consumers: Be vocal when something isn\u2019t right!\u00a0It may catalyze serious change.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/themodelshealthpledge.com\/wp-content\/uploads\/2022\/01\/Blog-anna-roos-1.jpg\" alt=\"\" class=\"wp-image-5200\" width=\"341\" height=\"452\" srcset=\"https:\/\/themodelshealthpledge.nl\/wp-content\/uploads\/2022\/01\/Blog-anna-roos-1.jpg 454w, https:\/\/themodelshealthpledge.nl\/wp-content\/uploads\/2022\/01\/Blog-anna-roos-1-226x300.jpg 226w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><figcaption>Source: Victoria Secret <\/figcaption><\/figure><\/div>\n\n\n\n<p>Written by: Anna Roos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not so long ago, walking for Victoria\u2019s Secret was the dream of numerous models. But body positivity, gender equality and combatting racism were not on VS\u2019s agenda for too long, almost leading to their own defeat. Luckily, the brand is working hard now to come back better. This blog takes you on a short walk [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victoria dreaming - The Model&#039;s Health Pledge - Modellen en gezondheid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themodelshealthpledge.nl\/en\/victoria-dreaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria dreaming - The Model&#039;s Health Pledge - Modellen en gezondheid\" \/>\n<meta property=\"og:description\" content=\"Not so long ago, walking for Victoria\u2019s Secret was the dream of numerous models. 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